On opening of a print mail piece, you have all of 20 seconds to engage your reader – and if done well 20 seconds should be more than enough.
OCR or Optical Character Recognition refers to the ability of machines to identify and read printed text.
Data cleansing is a form of data management that became an ever increasing part of business management in light of GDPR.
If you have anything to do with marketing, in any form of the word, you will have no doubt encountered the famous ‘rule of 7’.
More than 34% of the people worldwide use email (that’s about 2.5 billion people) and it’s predicted to increase to 2.8 billion email users in the next 2 years.
Any marketing is good marketing. Increasing your brand awareness and increasing your business popularity can work wonders for your cash flow.
Looking to get the most from your digital marketing in 2018? Be it social media, Google ads, email marketing or even the occasional print piece.
Following the digital explosion, direct mail suddenly seemed a bit ‘old school’ and marketers jumped ship to explore a whole new world of social media, email, clicks and impressions.
8 months ago, GDPR came into effect changing the way businesses all over the world handle and process our data.
