Any business owner knows that customers are the lifeblood of your company, so keeping them engaged and on side is critical to success.
On opening of a print mail piece, you have all of 20 seconds to engage your reader – and if done well 20 seconds should be more than enough.
OCR or Optical Character Recognition refers to the ability of machines to identify and read printed text.
Following the digital explosion, direct mail suddenly seemed a bit ‘old school’ and marketers jumped ship to explore a whole new world of social media, email, clicks and impressions.
8 months ago, GDPR came into effect changing the way businesses all over the world handle and process our data.
