More valuable marketing tools are on there way, but you need to understand what’s already out there if you are to reap the full benefits.
If you have anything to do with marketing, in any form of the word, you will have no doubt encountered the famous ‘rule of 7’.
More than 34% of the people worldwide use email (that’s about 2.5 billion people) and it’s predicted to increase to 2.8 billion email users in the next 2 years.