The Energy Saving Trust (EST) works closely with governments and businesses to promote and deliver sustainable, transformative energy programmes. When it comes to energy efficiency and clean energy solutions, it’s one of the most highly respected and trusted voices in Europe.

For the past seven years, Omnis Intelligence has built a solid partnership with EST, based on our extensive data, print and marketing skills.

EST first approached us with a seemingly simple data requirement — the organisation wanted to deliver a government-backed energy scheme to some of Wales’ most vulnerable communities.

By gaining in-depth knowledge and understanding of EST’s programmes and their target audience, Omnis consultants and analysts could apply strategic filters to refine data and build a highly accurate customer profile. This enabled EST to appeal much more effectively to its target audience and significantly increase conversions.

From the outset, EST made it clear that data quality and compliance were the priority. Here at Omnis Intelligence, we have always ensured that all data is subject to numerous checks and cleanses above and beyond the standard requirements. By providing a transparent view of our data processes, we have enabled EST to carry out its campaigns with confidence.

As our partnership developed, we identified other ways to support EST to achieve its goals. EST’s postal marketing campaigns had always delivered results, but they cost a lot to implement. By analysing data relating to EST’s target audience, we cut campaign costs while maintaining high success rates.

Onmis’ consultants and analysts also identified significant marketing-related savings by planning and bulk ordering direct mail campaigns and associated materials upfront for an entire year — we also identified the most cost-effective print, fulfilment and postage methods. This saved EST 12p per completed mailing piece when compared to spend with their previous agency.

Direct mail campaigns proved time and again to be the most effective way for EST to persuade their target audience to switch to greener energy. This caused the company - as a champion of eco-friendly and sustainable use of the world’s resources - somewhat of a dilemma. We helped EST square that circle by putting sustainability at the heart of their postal campaigns. This included printing our mailing pieces using sustainable ink, made from recycled stock, and including the recycle logo on the envelope — all at no extra cost.

Over the years, EST has also entrusted us to support them in other ways, such as determining annual volumes based on budget allocation and setting out a yearly mailing schedule designed to ensure a steady flow of activity throughout the year.

Year on year, our in-depth knowledge and understanding of the programmes and target market have enabled EST to consistently meet and exceed government targets in delivering sustainability-based schemes to the most vulnerable households. This successful, and lasting partnership is a testament to our consistent delivery, transparency and reliability.